White. Blonde. Jew.

In White. Blonde. Jew., bestselling author and photographer Alyssa Rosenheck transforms the labels once used against her into a powerful call to speak up, reject extremism, and stand firmly in one’s identity.

Drawing on her personal experiences with antisemitism and the aftermath of October 7, Rosenheck examines identity politics, misinformation, cultural division, and the pressures that encourage silence. Through personal stories and encounters with hostages, families, soldiers, political leaders, and others in Israel, she challenges readers to move beyond ideological extremes and reclaim moral clarity, dialogue, and common ground.

Bold and deeply personal, White. Blonde. Jew. is both a reflection on contemporary Jewish identity and a call to turn fear and judgment into courage, purpose, and meaningful action.